Selling Addiction –

Nov. 24, 2019 – From the beginning, there was plenty of evidence of teenage use on social media that should have been apparent to a company that had made social media the core of its marketing strategy. A sampling of tweets from Juul’s first 18 months of sales showed that juuling had quickly become a fad among high school students, long before the company acknowledged that there was a problem. 

“petition to make our school mascot a juul,” said one tweet in December 2015. 

“horizon highschool, where every1 is juuling in the bathroom,” said another in January 2016. 

“HAPPY 16th BIRTHDAY, LEXI T!!! I hope ur day is filled with juuling & just having the best day ever!” said a tweet in October 2016.

There was also evidence from employees’ own lives. In 2016, some salespeople inside Juul passed around a photo taken by a colleague’s teenage son of a picture of a Juul drawn on a bathroom stall at his high school with the word “Juul” scrawled beside it. Juul declined to make Mr. Monsees — who stayed at the company after being removed from the C.E.O. job — or any other executives available for this article.

Full Story @NYTimes


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